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March 29, 2007
A new Morton's The Steakhouse fine-dining restaurant is coming to Boston, it was announced today by Morton's Restaurant Group (NYSE: MRT), which owns and operates the 74 Morton's steakhouses throughout the United States and in Toronto and Vancouver, Canada, Hong Kong and Singapore.
The company said it has signed a lease to open a Morton's steakhouse in the heart of the rapidly expanding Boston Seaport District. The restaurant will be located in the Seaport World Trade Center East Building, adjoining the Seaport World Trade Exposition Center and close to the Boston Convention & Exhibition Center, the largest exhibition center in the Northeast.
The new Morton's is projected to open as early as the first quarter of 2008.
"I'm delighted to welcome Morton's to the South Boston Waterfront," Boston Mayor Thomas M. Menino said. "Their decision to open a second location in Boston shows a great confidence in our city's economy. I am excited to see the Morton's tradition continue here."
The Boston Seaport District is the huge mixed use (office, retail, and residential) development project that is the focus of the majority of new growth in Boston. Over 20 million square feet of new development is planned for the area, much of it in permit process or underway.
The World Trade Center East, which is adjacent to over five million square feet of office space, is close to several leading hotels and is across from the popular Boston Harbor Lights Pavilion, which has events in its 4,500 seat amphitheatre most evenings throughout the spring, summer and into early fall. Morton's guests will be able to enjoy clear, unobstructed views of Boston Harbor.
The Morton's steakhouse in the Back Bay section of Boston, located at One Exeter Plaza (617-266-5858), which was just fully renovated to include Morton's popular Bar 12*21, has been one of the city's leading restaurants since it opened in 1987.
Morton's Restaurant Group is the world's largest operator of wholly-owned upscale steakhouses and the Morton's brand has become a globally-recognized icon of fine dining.
Morton's specializes in classic, hearty American fare, serving generous portions of its specialty, USDA grain-fed Prime aged beef (the finest available), and fresh fish, lobster, lamb and chicken entrees and spectacular desserts.
In addition to a uniform menu, an award-winning wine list and professional, warm and friendly Midwestern service, all Morton's steakhouses share the same luxurious look and comfortable feeling, with elegant decor, reflected in dark rich woods, leather-covered booths, subdued lighting and white linen table cloths.
The Seaport main dining room will seat approximately 120 guests and Morton's luxuriously-appointed private dining Boardrooms will be able to accommodate groups as small as 10 and as large as 65.
The Boardrooms will be Wi-Fi equipped and they will be outfitted with the revolutionary Velocity private broadcast suites, making it possible for companies to produce personalized high-definition programming that reaches national or international audiences simultaneously in Morton's steakhouses.
The Seaport restaurant will feature Bar 12*21, which is designed for convivial meeting, greeting and eating, and seats 35 for dining. Bar 12*21 has rich decor, well-spaced tables, comfortable chairs, large plasma television screens and Morton's popular Bar Bites menu.
The 68-seat patio, with its spectacular views of Boston Harbor, will be open for dining on a seasonal basis.
The company had announced that it has also signed leases to open new Morton's steakhouses in Annapolis, MD; Cincinnati, OH; Coral Gables, FL; Woodland Hills, CA, and Macau, China.
"The Boston Seaport District is one of the most exciting and attractive development projects in the nation, and we believe it will be a prime location for Morton's," said Thomas J. Baldwin, chairman, chief executive officer and president of Morton's Restaurant Group.
Forward-Looking Statements
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
Except for the historical information contained in this discussion, the matters addressed are forward-looking statements. Forward-looking statements, written, oral or otherwise made, represent the Company's expectation or belief concerning future events. Without limiting the foregoing, the words "believes," "thinks," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The Company cautions that forward-looking statements are subject to risks, uncertainties, assumptions and other important factors that could cause actual results to differ materially, or otherwise, from those expressed or implied in the forward-looking statements, including, without limitation, risks of the restaurant industry, including a highly competitive environment and industry with many well-established competitors with greater financial and other resources than the Company, the impact of changes in consumer tastes, local, regional and national economic and market conditions, restaurant profitability levels, expansion plans, timely construction and opening of the new restaurant, demographic trends, traffic patterns, employee availability, benefits and cost increases, product safety and availability, government regulation, the Company's ability to maintain adequate financing facilities and other risks detailed from time to time in the Company's most recent Form 10-K, Forms 10-Q and other reports filed with the Securities and Exchange Commission. Other unknown or unpredictable factors also could harm the Company's results. Consequently, there can be no assurance that actual results or developments anticipated by the Company will be realized or, even if substantially realized, that they will have the expected consequences to, or effects on, the Company. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by applicable securities laws.
SOURCE Morton's Restaurant Group
March 29, 2007
Morton's The Steakhouse is Coming to Boston's Seaport District
A new Morton's The Steakhouse fine-dining restaurant is coming to Boston, it was announced today by Morton's Restaurant Group (NYSE: MRT), which owns and operates the 74 Morton's steakhouses throughout the United States and in Toronto and Vancouver, Canada, Hong Kong and Singapore.
The company said it has signed a lease to open a Morton's steakhouse in the heart of the rapidly expanding Boston Seaport District. The restaurant will be located in the Seaport World Trade Center East Building, adjoining the Seaport World Trade Exposition Center and close to the Boston Convention & Exhibition Center, the largest exhibition center in the Northeast.
The new Morton's is projected to open as early as the first quarter of 2008.
"I'm delighted to welcome Morton's to the South Boston Waterfront," Boston Mayor Thomas M. Menino said. "Their decision to open a second location in Boston shows a great confidence in our city's economy. I am excited to see the Morton's tradition continue here."
The Boston Seaport District is the huge mixed use (office, retail, and residential) development project that is the focus of the majority of new growth in Boston. Over 20 million square feet of new development is planned for the area, much of it in permit process or underway.
The World Trade Center East, which is adjacent to over five million square feet of office space, is close to several leading hotels and is across from the popular Boston Harbor Lights Pavilion, which has events in its 4,500 seat amphitheatre most evenings throughout the spring, summer and into early fall. Morton's guests will be able to enjoy clear, unobstructed views of Boston Harbor.
The Morton's steakhouse in the Back Bay section of Boston, located at One Exeter Plaza (617-266-5858), which was just fully renovated to include Morton's popular Bar 12*21, has been one of the city's leading restaurants since it opened in 1987.
Morton's Restaurant Group is the world's largest operator of wholly-owned upscale steakhouses and the Morton's brand has become a globally-recognized icon of fine dining.
Morton's specializes in classic, hearty American fare, serving generous portions of its specialty, USDA grain-fed Prime aged beef (the finest available), and fresh fish, lobster, lamb and chicken entrees and spectacular desserts.
In addition to a uniform menu, an award-winning wine list and professional, warm and friendly Midwestern service, all Morton's steakhouses share the same luxurious look and comfortable feeling, with elegant decor, reflected in dark rich woods, leather-covered booths, subdued lighting and white linen table cloths.
The Seaport main dining room will seat approximately 120 guests and Morton's luxuriously-appointed private dining Boardrooms will be able to accommodate groups as small as 10 and as large as 65.
The Boardrooms will be Wi-Fi equipped and they will be outfitted with the revolutionary Velocity private broadcast suites, making it possible for companies to produce personalized high-definition programming that reaches national or international audiences simultaneously in Morton's steakhouses.
The Seaport restaurant will feature Bar 12*21, which is designed for convivial meeting, greeting and eating, and seats 35 for dining. Bar 12*21 has rich decor, well-spaced tables, comfortable chairs, large plasma television screens and Morton's popular Bar Bites menu.
The 68-seat patio, with its spectacular views of Boston Harbor, will be open for dining on a seasonal basis.
The company had announced that it has also signed leases to open new Morton's steakhouses in Annapolis, MD; Cincinnati, OH; Coral Gables, FL; Woodland Hills, CA, and Macau, China.
"The Boston Seaport District is one of the most exciting and attractive development projects in the nation, and we believe it will be a prime location for Morton's," said Thomas J. Baldwin, chairman, chief executive officer and president of Morton's Restaurant Group.
Forward-Looking Statements
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
Except for the historical information contained in this discussion, the matters addressed are forward-looking statements. Forward-looking statements, written, oral or otherwise made, represent the Company's expectation or belief concerning future events. Without limiting the foregoing, the words "believes," "thinks," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The Company cautions that forward-looking statements are subject to risks, uncertainties, assumptions and other important factors that could cause actual results to differ materially, or otherwise, from those expressed or implied in the forward-looking statements, including, without limitation, risks of the restaurant industry, including a highly competitive environment and industry with many well-established competitors with greater financial and other resources than the Company, the impact of changes in consumer tastes, local, regional and national economic and market conditions, restaurant profitability levels, expansion plans, timely construction and opening of the new restaurant, demographic trends, traffic patterns, employee availability, benefits and cost increases, product safety and availability, government regulation, the Company's ability to maintain adequate financing facilities and other risks detailed from time to time in the Company's most recent Form 10-K, Forms 10-Q and other reports filed with the Securities and Exchange Commission. Other unknown or unpredictable factors also could harm the Company's results. Consequently, there can be no assurance that actual results or developments anticipated by the Company will be realized or, even if substantially realized, that they will have the expected consequences to, or effects on, the Company. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by applicable securities laws.
SOURCE Morton's Restaurant Group
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